Explore About Fresh Step & Its Products
Fresh Step is a brand of cat litter and related products owned by Clorox. The brand offers a range of cat litter products, including traditional clay litter, lightweight litter, and litter with activated carbon to eliminate odors.
Fresh Step was launched in 1984 as a premium clay litter with activated carbon to control odors.
In 1990, Fresh Step was acquired by Clorox, a multinational manufacturer and marketer of consumer and professional products.
Over the years, Fresh Step has expanded its product line to include scented litter, multi-cat litter, and lightweight litter, among others.
Fresh Step has also launched various marketing campaigns and initiatives to promote its products and engage with cat owners, including the #CatLuvContest and the Paw Points loyalty program.
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Top Trending & High Rated Products of Fresh Step
This traditional clay cat litter has activated carbon to control odors and clumps for easy scooping.
This cat litter is made with lightweight clumping clay for easier handling, with activated carbon to eliminate odors.
This scented cat litter has a low-dust formula and activated carbon to eliminate odors, with antimicrobial agents to prevent the spread of germs.
Common Questions Asked by Customers About Fresh Step & Its Products
Is Fresh Step cat litter safe for cats?
Fresh Step cat litter is safe for cats when used according to the instructions on the package. However, as with any cat litter, it is important to supervise your cat's use of the litter box and seek veterinary attention if you notice any signs of discomfort or illness.
What is the difference between Fresh Step's traditional and lightweight cat litter?
Fresh Step's traditional cat litter is made with heavier clumping clay, while the lightweight version uses lighter materials to make it easier to handle. Both types have activated carbon to eliminate odors.
Does Fresh Step cat litter come in unscented varieties?
Yes, Fresh Step offers several unscented cat litter products, including their Simply Unscented and Multi-Cat Unscented litters.
How often should I clean my cat's litter box when using Fresh Step litter?
It is recommended to scoop solid waste and clumps from the litter box at least once a day, and replace the litter entirely every 2-3 weeks when using Fresh Step litter. However, the frequency of cleaning may vary depending on how many cats are using the litter box and their individual habits.
Does Fresh Step offer any eco-friendly litter options?
Fresh Step currently does not offer any litter products made from fully biodegradable or compostable materials. However, their lightweight litter uses less materials to reduce its environmental impact.
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