Caracteristici și avantaje
- Revised and expanded edition of the New York Times bestseller
- Common assumption of rational behavior is refuted
- Misguided behaviors are systematic and predictable
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Predictably Irrational by Dan Ariely presents systematic and predictable behaviors that lead to irrational decision making
| Publisher | Harper Perennial |
| Publication date | April 27, 2010 |
| Edition | Revised and Expanded ed. |
| Language | English |
| Print length | 384 pages |
| ISBN-10 | 0061353248 |
| ISBN-13 | 978-0061353246 |
| Item Weight | 2.31 pounds (1.05 kg) |
| Reading age | 18 years and up |
| Dimensions | 5.31 x 0.86 x 8 inches (13.5 x 2.2 x 20.3 cm) |
Individuals interested in understanding psychological and behavioral economics will find valuable insights throughout the book.
Professionals in marketing and management can use the insights to enhance decision-making and improve customer engagement strategies.
College students studying psychology or human behavior will gain a solid foundation in behavioral economics principles from this book.
Readers who distrust behavioral science theories may find the concepts unconvincing and overly simplistic in application.
Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions
Predictably Irrational is a fascinating book that explores the irrational decisions we make, even when we believe we are behaving rationally. The author shares use case stories to make the book more interesting than others in the genre. It is a marketing classic that provides insights into how consumers and humans think in everyday transactions. While some reviewers found the writing style boring and felt that the experiments were predictable and incomplete, overall, the book offers practical implications and valuable insights.
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