Integrated Marketing Communication
genuine image
Integrated Marketing Communication
Clear, concise, and practical, this textbook takes the reader through developing and implementing a comprehensive Integrated Marketing Communication plan.
Integrated Marketing Communication
Articol nr.: 46724575

Integrated Marketing Communication

Articol nr.: 46724575

RON 578

Detalii preț

Excluzând taxele de transport și vamale ( Taxele de transport și vamale vor fi calculate la finalizarea comenzii )

*Toate articolele vor fi importate din SUA

În stoc
SUA Importat din USA
Comandați acum și primiți Miercuri, Septembrie 23
Tranzacție securizatăTranzacție securizată

Ubuy depune eforturi pentru a vă proteja securitatea și confidențialitatea. Sistemul nostru avansat de securitate a plăților asigură confidențialitatea prin criptarea informațiilor dvs. în timpul transmisiei folosind protocoalele AES (Advanced Encryption Standards) și SSL (Secure Socket Layer). Detaliile dvs. de plată sunt 100% sigure, deoarece nu partajăm datele dvs. de plată cu vânzători terți.

Partenerii noștri principali de logistică
  • fedex
  • dhl
Clear, concise, and practical, this textbook takes the reader through developing and implementing a comprehensive Integrated Marketing Communication plan.
Garanție U-Care:
Niciunul
Selectați un plan
fast shipping

Fast
Shipping

free return

Retur
gratuit*

Ambalaj sigur

Ambalaj sigur

Produse originale 100%

Produse originale 100%

pci-dss

PCI DSS Compliance

iso certified

ISO 27001 Certified

paypal payment
visa payment
mastercard payment
Note: Step Down Voltage Transformer required for using electronics products of SUA store (110-120). Recommended power converters Cumpărați Acum.

Ce Iese în evidență

Comprehensive Framework
Offers an extensive overview of integrated marketing communication strategies, ensuring readers grasp the entire process from conception to execution, effectively addressing contemporary marketing challenges.
Real-World Examples
Includes case studies and examples from leading brands, providing actionable insights and practical applications that help students and professionals relate theory to practice effortlessly.
Updated Content
Features the latest trends and digital marketing tools, equipping readers with relevant knowledge and techniques to succeed in a rapidly evolving marketing landscape.

Detalii produs

Shop Integrated Marketing Communication online at a best price in România. 036743623X
  • Explores the transformation of advertising, sales promotion, and public relations
  • Focuses on emerging technologies and established digital and legacy media
  • Guides readers in developing and implementing an Integrated Marketing Communication plan
  • Emphasizes the importance of social media, website development, and mobile marketing
  • Includes new chapters on objectives, budgets, legacy media planning, and innovative technologies
  • Suitable for upper-level undergraduate students, postgraduate students, and business professionals
Publisher Routledge
Publication date November 30, 2021
Edition 2nd
Language English
Print length 330 pages
ISBN-10 036743623X
ISBN-13 978-0367436230
Item Weight 1.4 pounds (640 grams)
Dimensions 6.85 x 0.75 x 9.69 inches (17.4 x 1.9 x 24.6 cm)

Cine Ar Trebui să Cumpere?

Suitable For
  • Marketing Students

    Ideal for undergraduate or graduate students studying marketing, providing comprehensive insights into integrated marketing strategies.

  • Marketing Professionals

    Beneficial for professionals seeking to enhance their understanding of integrated communication in real-world marketing scenarios.

  • Educators in Marketing

    Useful resource for educators to teach integrated marketing concepts, enriched with case studies and practical applications.

Not Suitable For
  • Casual Readers

    Not suitable for casual readers without a marketing background, as it delves deeply into technical concepts.

DESCRIEREA PRODUSULUI

Integrated Marketing Communication

Aveți întrebări? Discutați cu noi

Întrebări și răspunsuri ale clienților

  • Întrebare: What is Integrated Marketing Communication (IMC)?

    Răspuns: Integrated Marketing Communication (IMC) is a strategic approach that aims to unify all marketing communication tools, channels, and messages, ensuring consistency across various platforms. By coordinating these elements effectively, businesses can create a cohesive marketing strategy that resonates with audiences, ultimately leading to improved customer engagement. For instance, a brand may use IMC to synchronize its advertising, public relations, and digital marketing efforts to enhance its overall messaging.
  • Întrebare: Who is the target audience for the Integrated Marketing Communication 2nd Edition book?

    Răspuns: The target audience for the Integrated Marketing Communication 2nd Edition includes marketing professionals, students studying marketing, and academic institutions looking to provide a comprehensive understanding of effective marketing strategies. This edition is particularly valuable for those preparing for careers in marketing, advertising, and public relations, as it presents modern case studies and theoretical frameworks relevant to current market dynamics.
  • Întrebare: What key topics are covered in Integrated Marketing Communication 2nd Edition?

    Răspuns: Integrated Marketing Communication 2nd Edition covers a range of essential topics, including brand messaging, promotional strategies, digital marketing integration, audience segmentation, and measurement of campaign effectiveness. This comprehensive coverage is designed to equip readers with the knowledge and tools necessary to implement successful marketing campaigns across various media channels while adapting to the evolving landscape of consumer behavior.
  • Întrebare: How can Integrated Marketing Communication improve brand awareness?

    Răspuns: Integrated Marketing Communication can significantly enhance brand awareness by ensuring that all marketing messages are aligned and consistent, thereby reinforcing the brand's identity. When consumers receive unified communications across channels like social media, print, and digital advertising, it creates a stronger impression and facilitates recall. For example, consistent hashtags across campaigns can build recognition and encourage user engagement, ultimately elevating brand visibility.
  • Întrebare: What role does digital marketing play in Integrated Marketing Communication?

    Răspuns: Digital marketing plays a crucial role in Integrated Marketing Communication as it allows for real-time engagement, targeted messaging, and measurable results. By integrating digital channels such as social media, email, and content marketing, businesses can reach their audiences more effectively and personalize their communication based on user behavior. For example, utilizing social media ads to complement email campaigns can enhance the overall impact of the marketing strategy.
  • Întrebare: Why is measuring the effectiveness of Integrated Marketing Communication important?

    Răspuns: Measuring the effectiveness of Integrated Marketing Communication is vital for understanding return on investment (ROI) and optimizing future marketing strategies. By analyzing data from various channels, companies can identify what works and what doesn’t, allowing for adjustments that improve performance. For instance, tracking engagement metrics on social media can inform decisions on content creation and advertisement placement, ultimately enhancing customer connection and conversion rates.
  • Întrebare: How does Integrated Marketing Communication support customer loyalty?

    Răspuns: Integrated Marketing Communication supports customer loyalty by fostering consistent and meaningful interactions with the brand. When customers engage with harmonious messaging across different touchpoints, they develop a strong emotional connection to the brand. For example, by ensuring that advertising campaigns compliment loyalty programs, brands can create a comprehensive experience that encourages repeat purchases and long-term loyalty.
  • Întrebare: What are some practical applications of Integrated Marketing Communication?

    Răspuns: Practical applications of Integrated Marketing Communication include running coordinated campaigns that utilize multiple platforms such as television, social media, and influencer partnerships. For instance, launching a new product can involve TV commercials outlining key features complemented by social media influencer endorsements, email marketing, and blog posts that provide in-depth content. This multi-channel approach maximizes reach and reinforces the campaign message.
  • Întrebare: Can Integrated Marketing Communication apply to small businesses?

    Răspuns: Yes, Integrated Marketing Communication is particularly beneficial for small businesses, as it allows them to maximize the impact of limited resources by creating a cohesive branding strategy. By integrating their messaging across channels—like utilizing local social media ads and community events—small businesses can effectively reach their target audiences and create a memorable brand presence. This alignment will help them compete with larger brands in their market space.
  • Întrebare: Where can I buy Integrated Marketing Communication 2nd Edition in Romania?

    Răspuns: You can buy Integrated Marketing Communication 2nd Edition in Romania at Ubuy. Ubuy is a reputable online platform that offers a wide variety of books and educational resources, making it convenient to find the specific edition you seek. With their user-friendly interface and reliable service, you can easily navigate to this title and explore other related resources.

Research Editorial Review

Nu s-au găsit recenzii editoriale

Recenziile și evaluările clienților

1 evaluări ale clienților
  • 5 stele
    100%
  • 4 stele
    0%
  • 3 stele
    0%
  • 2 stele
    0%
  • 1 stele
    0%

Faceți o recenzie pentru acest produs

Împărtășiți-vă părerea cu alți clienți

ÎNCREDERE ÎN PLATFORMĂ ȘI SIGURANȚA CUMPĂRĂTORULUI

trustpilot logo
4.2/5 9477 recenzii
Citește recenziile
JK
Jasmin
Cumpărător verificat

“Great products and very good service: very easy and very fast international delivery.”

9 September 2026 · via Trustpilot
AG
Anke
Cumpărător verificat

“Wonderful online shopping experience, smooth transaction from the start. Payment method works conveniently and delivery is unexpectedly fast and reliable. You go the extra mile for service. What makes this even more amazing, you deliver to Namibia. I will remain a happy Ubuy customer and will increase my purchases for sure! Thank you!”

10 September 2026 · via Trustpilot
H
Hazel
Cumpărător verificat

“Very easy to find the products what you need, and so fast delivery, that’s why I highly recommended to others costumers to used ubuy.”

10 September 2026 · via Trustpilot
O
Opaleye
Cumpărător verificat

“I received exactly what I ordered I was skeptical about your site because that was my first time to order. But the order came timely and neatly packaged. I was not disappointed. Thank you.”

11 September 2026 · via Trustpilot
AC
Adele
Cumpărător verificat

“Easy to find and order what you want on the website. Delivery is quick to the UK”

8 September 2026 · via Trustpilot
Checkout securizat Livrare internațională Returnări ușoare Produse originale

Istoricul prețului produsului

Important

  • Limitări: Pentru produsele expediate la nivel internațional, vă rugăm să rețineți că este posibil ca garanția producătorului să nu fie valabilă; este posibil ca opțiunile de service ale producătorului să nu fie disponibile; este posibil ca manualele, instrucțiunile și avertismentele de siguranță ale produsului să nu fie în limba țării de destinație; este posibil ca produsele (și materialele însoțitoare) să nu fie proiectate în conformitate cu standardele, specificațiile și cerințele privind etichetarea din țara de destinație; este posibil ca produsele să nu fie conforme cu voltajul și cu alte standarde electrice din țara de destinație (necesitând utilizarea unui adaptor sau convertor, dacă este cazul). Destinatarul este responsabil pentru asigurarea faptului că produsul poate fi importat legal în țara de destinație. Când comandați de pe Ubuy sau de la afiliații acestuia, destinatarul este importatorul înregistrat și trebuie să respecte toate legile și reglementările din țara de destinație
  • Nu toate produsele listate pe Ubuy sunt de vânzare, deoarece Ubuy este un motor de căutare global. Produsele sunt supuse reglementărilor privind exportul/comerțul.

RON 578

Comandați acum și primiți Miercuri, Septembrie 23

Cant.:

Tranzacție securizatăTranzacție securizată

Conform PCI DSS și certificat ISO 27001:2022, cu plăți criptate și protecție completă a cumpărătorului la fiecare comandă.

Partenerii noștri principali de logistică
  • fedex
  • dhl
Cea mai rapidă livrare internațională

Caracteristici și avantaje

  • Explores advertising, sales promotion, and public relations functions within the marketing discipline.
  • Focusing on emerging technologies and established digital and legacy media.
  • Covers all aspects of consumer market and competitive research, strategic decisions, market segmentation.
  • New edition includes social media, SEO, retail connectivity, business-to-business marketing strategies and more.
  • Upper-level UG and PG students and professionals in executive education and certificate programs will appreciate it.
  • Robust online resources including PowerPoint slides, videos, notes, exercises, and interactive templates.

Asigurare Ubuy

Bucură-te de o experiență de cumpărare fără griji, cu produse 100% originale, securitate a plăților conformă cu standardul PCI DSS, protecție a datelor certificată ISO 27001, cea mai rapidă livrare internațională, retururi gratuite și ambalare securizată pentru fiecare comandă.*