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Packaging Design: Successful Product Branding From Concept to Shelf 2nd Edition
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Packaging Design: Successful Product Branding From Concept to Shelf 2nd Edition
The fully updated single-source guide to creating successful packaging designs for consumer products
Packaging Design: Successful Product Branding From Concept to Shelf 2nd Edition
Item #: 1860362

Packaging Design: Successful Product Branding From Concept to Shelf 2nd Edition

Item #: 1860362

RON 327

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The fully updated single-source guide to creating successful packaging designs for consumer products
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What Stands Out

Comprehensive Guidance
Offers detailed insights into effective branding strategies, helping entrepreneurs and designers create compelling packaging that stands out in competitive markets.
Modern Examples
Incorporates contemporary case studies and design trends, ensuring relevance and applicability for today's packaging challenges and consumer preferences.
Practical Tools
Provides actionable tools and templates for streamlined packaging design processes, enabling readers to execute their branding concepts efficiently from ideation to production.

Product Details

Discover a wide range of packaging design products at Ubuy Romania. From concept to shelf, explore successful product branding techniques in the 2nd edition of this informative guide.
Item Weight2 lbs (910 grams)

Who Should Buy?

Suitable For
  • Design Students

    Ideal for design students seeking comprehensive insights into packaging design and branding techniques from industry professionals.

  • Marketing Professionals

    Useful for marketing professionals aiming to enhance their product branding strategies and understand consumer behavior in packaging.

  • Entrepreneurs

    Beneficial for entrepreneurs looking to effectively brand their products and make informed decisions on packaging design.

Not Suitable For
  • General Readers

    Not suitable for casual readers seeking light reading; content is technical and focused on design concepts.

  • Budget Constraints

    Not ideal for those on a tight budget; some design concepts require significant investment in resources.

  • Non-Design Focused Roles

    May not benefit individuals in roles unrelated to design or marketing, such as traditional administrative positions.

Product Description

Packaging Design: Successful Product Branding From Concept to Shelf 2nd Edition

Have any Query? Chat with us

Customer Questions & Answers

  • Question: What is 'Packaging Design: Successful Product Branding From Concept to Shelf 2nd Edition' about?

    Answer: This book serves as a comprehensive guide to understanding the critical role of packaging design in product branding. It covers various aspects from the initial concept development to the final product on the shelves, emphasizing how effective packaging can influence consumer perceptions and purchasing decisions. By analyzing real-world case studies, it provides insights on how design elements can evoke emotions and communicate brand messages effectively.
  • Question: Who is the target audience for this book?

    Answer: The target audience includes design professionals, marketers, and entrepreneurs interested in enhancing their branding strategies through packaging. Students studying design and marketing can also benefit from the practical insights and examples provided. Whether you’re someone looking to reinvent an existing brand or launch a new one, this book serves as a valuable resource to make informed design decisions.
  • Question: What are the key topics covered in the 2nd edition?

    Answer: The 2nd edition delves into essential topics such as the psychology of consumer behavior, sustainable packaging practices, and the integration of digital technology in packaging. It also discusses innovative trends and techniques that can help brands stand out in competitive markets. Each chapter is filled with practical tips and best practices that can directly apply to real-world branding challenges.
  • Question: How can I apply the knowledge from this book to my own brand?

    Answer: You can apply knowledge from this book by evaluating your current packaging design and identifying areas for improvement. Use the insights on consumer psychology to tailor your packaging to better resonate with your target audience. Implementing best practices discussed in the book can also help enhance brand recognition and loyalty, giving your products a stronger presence on retail shelves.
  • Question: Does the book include case studies or real-world examples?

    Answer: Yes, the book includes a variety of case studies and real-world examples showcasing successful packaging design strategies. These examples provide practical context, demonstrating how leading brands leverage effective design to boost their branding efforts. Readers can learn from both successes and challenges faced by different companies, enabling them to draw lessons applicable to their own projects.
  • Question: Is this book suitable for beginners in packaging design?

    Answer: Absolutely! This book is written in an accessible manner, making it suitable for beginners. It starts with foundational concepts before diving into more complex topics, allowing readers to build their knowledge progressively. Whether you are new to the field or looking to refine your skills, this book serves as a comprehensive intro to the world of packaging design and branding.
  • Question: What makes this edition different from the first?

    Answer: The 2nd edition has been updated to reflect the latest trends, advancements, and technologies in packaging design. It incorporates new case studies, enhanced discussions on sustainability, and insights into the digital landscape’s impact on packaging strategies. The revisions aim to provide readers with a current and relevant perspective on the evolving world of product branding.
  • Question: Can I find tips for sustainable packaging in this book?

    Answer: Yes, the book contains dedicated sections focusing on sustainable packaging practices. It highlights the importance of environmentally-friendly materials and design approaches that reduce waste. Implementing sustainable practices not only appeals to eco-conscious consumers but also positions your brand as a responsible player in the market, thereby enhancing brand image and customer loyalty.
  • Question: What is the importance of packaging design in branding?

    Answer: Packaging design is crucial for branding as it serves as a visual representation of your brand ethos and product quality. It's often the first interaction consumers have with your product, making it vital for creating a strong first impression. Effective packaging communicates key information and differentiates your offering in a crowded marketplace, influencing buying decisions and fostering brand loyalty.
  • Question: Where can I buy 'Packaging Design: Successful Product Branding From Concept to Shelf 2nd Edition' in Romania?

    Answer: You can find 'Packaging Design: Successful Product Branding From Concept to Shelf 2nd Edition' available for purchase on Ubuy. Ubuy offers a reliable platform for acquiring this book, ensuring you can conveniently access essential insights into product branding and packaging design.

Packaging Editorial Review

Packaging Design: Successful Product Branding From Concept to Shelf 2nd Edition is an excellent read filled with many examples and requirements relevant to the industry. It covers the history of packaging, the design process, print mechanisms, and portfolio requirements. This book is a mandatory read for any designer and is a great resource for both beginners and experienced professionals.

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Pros

  • Filled with many examples and requirements relevant to the industry
  • Covers the history of packaging and the design process
  • Provides valuable information and is a great resource for designers

Cons

  • Some used copies may have ripped pages

Product Price History

Important information

  • Limitations : For products shipped internationally, please note that any manufacturer warranty may not be valid; manufacturer service options may not be available; product manuals, instructions, and safety warnings may not be in destination country languages; the products (and accompanying materials) may not be designed in accordance with destination country standards, specifications, and labeling requirements; and the products may not conform to destination country voltage and other electrical standards (requiring use of an adapter or converter if appropriate). The recipient is responsible for assuring that the product can be lawfully imported to the destination country. When ordering from Ubuy or its affiliates, the recipient is the importer of record and must comply with all laws and regulations of the destination country.
  • Not all the products listed on Ubuy are for sale, as Ubuy is a global search engine. Products are subject to export/trade regulations.

RON 327

Order now and get it around Wednesday, June 24

QTY:

Secured transactionsecured transaction

Ubuy works hard to protect your security and privacy. Our advanced payment security system ensures confidentiality by encrypting your information during transmission using AES (Advanced Encryption Standards) and SSL (Secure Socket Layer) protocols. Your payment details are 100% secure as we do not share your payment details with third party sellers.

Our Top Logistics Partners
  • fedex
  • dhl
Fastest cross-border delivery

Features & Benefits

  • Practical guidance on the creative process
  • Highly visual coverage for everyone involved
  • Including new chapters on brand strategies, sustainability
  • Showcasing every phase of the packaging design process
  • Providing context for today's business
  • For students and professionals