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199069901
Customer and Consumer Insights, (Paperback)
Item #:
199069901
RON 333
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Product Details
- Customer and Consumer Insights by George S. Day brings together a compelling selection of the author's most influential work on understanding market behavior from the customer's perspective. This book explores how firms can generate and use deep customer insights to create enduring value and gain a competitive edge. With articles spanning customer knowledge systems, market sensing, buyer behavior, and insight-driven strategy, Day provides a roadmap for organizations seeking to become more customer-responsive and insight-led.The collection is enriched by Day's focus on how insights inform innovation, drive marketing effectiveness, and shape strategic decision-making. Ideal for scholars, educators, and marketing professionals, this book combines theoretical depth with actionable frameworks that remain relevant in today's rapidly evolving business landscape. As part of the Legend in Marketing series, it offers essential readings that have shaped academic thought and real-world practice alike.This book is a critical resource for anyone interested in the intersection of customer understanding, strategy, and organizational agility.
| Book format | Paperback |
| Fiction/nonfiction | Non-Fiction |
| Genre | Business & Investing |
| Publication date | April, 2025 |
| Pages | 280 |
| Subgenre | Marketing |
| Series title | Legend in Marketing |
| Edition | 1 |
| Publisher | Vibrant Publishers |
| Original languages | English |
| Language | English |
| Awards won | Charles Coolidge Parlin Award in 1994, Paul D. Converse Award in 1996, Sheth Foundation award in 2003, Mahajan Award for career contributions to strategy in 2001, AMA/Irwin/McGraw-Hill Distinguished Marketing Educator Award in 2003 |
| Is collectible | N |
| Retail packaging | Single Piece |
| Assembled product height | 9 in (22.9 cm) |
| Assembled product weight | 0.83 lb (380 grams) |
| Bisac subject heading | Business & Economics |
| Country of Origin | This item will be imported from US |
| What is in the box | Customer and Consumer Insights... For more details, please check description/product details |
Product Description
Customer and Consumer Insights, (Paperback)
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Customer Questions & Answers
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Question:
Who is the author of Customer and Consumer Insights?
Answer: The author is George S. Day. -
Question:
What is the publication date of the book?
Answer: The book is set to be published on April 15, 2025. -
Question:
What type of format is the book available in?
Answer: The book is available in paperback format.
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Features & Benefits
- Explores deep customer insights for competitive advantages.
- Covers key topics like market sensing and buyer behavior.
- Provides actionable frameworks for marketing effectiveness.
- Ideal for scholars, educators, and marketing professionals.
- Includes a roadmap for becoming more customer-responsive.
- Part of the Legend in Marketing series, influencing both theory and practice.
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